Displayed on looping digital screens inside Wells Fargo branches across the Washington, D.C. metro area, this motion piece highlights the contributions of civil rights activists whose work helped shape the nation. I led the motion design, translating research-driven content and 2D storyboards into a clear, animated narrative, with responsibility for pacing, transitions, and on-screen legibility.
Because the piece appears alongside other on-screen content and is viewed from varying distances and levels of attention, design decisions prioritized clarity, rhythm, and immediate readability. The project reflects a public-facing approach to visual storytelling, using motion to engage audiences with a broad sweep of civil rights history in a concise, accessible format.
Research: Kerry Stefancyk
Design: Hana Cerkez
Animation: Devin Gumm
Project Management: Joe Rappa
Design: Hana Cerkez
Animation: Devin Gumm
Project Management: Joe Rappa
