The Broad Street, Charleston Community Spotlight is a motion graphic video celebrating the vibrant cultural heritage of Charleston, South Carolina. Created for digital display at a Wells Fargo retail location on Broad Street, the video highlights a
blend of historical and modern elements. It features key figures who played important roles within the Charleston community, prominent landmarks, and contemporary artisans preserving traditional crafts passed down through generations. This dynamic piece honors the region’s legacy while celebrating its enduring cultural contributions.
blend of historical and modern elements. It features key figures who played important roles within the Charleston community, prominent landmarks, and contemporary artisans preserving traditional crafts passed down through generations. This dynamic piece honors the region’s legacy while celebrating its enduring cultural contributions.
As the Animator, I worked closely with the Creative Director to bring the storyboard design to life through motion. I established the pacing, flow, and movement to create a seamless and engaging narrative. Using After Effects, I animated the static design, adding depth and energy that enhanced the storytelling. My role focused on tying together historical and modern elements through animation, delivering a visually cohesive and impactful final piece.
Research: Robbie Leininger
Design: Anne Marie Lapitan
Animation: Devin Gumm
Project Management: Joe Rappa
Design: Anne Marie Lapitan
Animation: Devin Gumm
Project Management: Joe Rappa
