From print to digital
Wells Fargo’s Community Spotlights presented local history through video on branch digital displays. My work included animating other designers’ storyboards as well as designing and animating complete videos.
These projects show two approaches: stories developed through storyboards and a pan-through format adapted from existing printed murals. For Florence, Los Angeles, I designed the storyboard and animated the video. Market Street, Philadelphia shows the pan-through approach I initially prototyped.
I produced more than 25 animated videos in the first year of the digital program. The credits below identify each project’s collaborators.
Watch the selected Spotlights
Florence Los Angeles Spotlight
Storyboard design and animation for the branch at Florence and Central Avenues. The video below shows the finished animation in a display mockup (1:47).
Design and animation: Devin Gumm · Research: Melanie Tobin · Project management: Joe Rappa
Selected frames from the finished video
These frames show the Florence Spotlight’s visual treatment: archival photographs, bilingual captions, neighborhood imagery, and a consistent color and graphic system.
Washington DC Spotlight
Animation of a storyboard highlighting civil rights history for branch displays across the Washington DC area.
Animation: Devin Gumm · Design: Hana Cerkez · Research: Kerry Stefancyk · Project management: Joe Rappa
East Los Angeles Spotlight
Animation of the Creative Director’s storyboard for the branch at Whittier and Indiana, celebrating East LA’s cultural history.
Animation: Devin Gumm · Design: Anne Marie Lapitan · Research: Kerry Stefancyk · Project management: Joe Rappa
East Los Angeles Spotlight in a branch display mockup (1:54).
Broad Street Charleston Spotlight
Animation linking Charleston’s historical figures, landmarks, and contemporary artisans, based on the Creative Director’s storyboard.
Animation: Devin Gumm · Design: Anne Marie Lapitan · Research: Robbie Leininger · Project management: Joe Rappa
Broad Street Charleston Spotlight in a digital display mockup (1:59).
Everglades Florida Spotlight
Animation of a storyboard celebrating the Everglades’ landscapes, wildlife, and ecological significance, produced in partnership with The Everglades Foundation.
Animation: Devin Gumm · Design: Hana Cerkez · Research: Kerry Stefancyk · Project management: Joe Rappa
Everglades Florida Spotlight in a digital display mockup (2:04).
Market Street Philadelphia — Pan-through prototype
I initially prototyped this pan-through approach to convert existing static, printed murals into digital display content. This example adapts the mural I designed for Market Street in Philadelphia, installed in 2021.
Mural design and animation: Devin Gumm · Research: Kerry Stefancyk · Project management: Joe Rappa
Before: The printed Market Street Philadelphia mural in its branch setting. The video below shows the same composition adapted for a digital display.
The Market Street Philadelphia mural in its branch setting, showing the scale above the service counter.
