From print to digital
Wells Fargo’s Community Spotlights presented local history on branch digital displays. I animated other designers’ storyboards and also designed and animated complete videos.
The projects include storyboard-based animations and a pan-through format adapted from printed murals. I developed the pan-through prototype and produced more than 25 animated videos in the digital program’s first year.
Watch the selected Spotlights
Six selected projects, in order: Florence Los Angeles; Washington DC; East Los Angeles; Broad Street Charleston; Everglades Florida; and Market Street Philadelphia. Scroll to see each video, storyboard, and project’s credits.
Florence Los Angeles Spotlight
I designed the storyboard and animated this Spotlight for the branch at Florence and Central Avenues. Display mockup: 1:47.
Design and animation: Devin Gumm · Research: Melanie Tobin · Project management: Joe Rappa
Storyboard design and animation
Finished frames from the Florence video, which I storyboarded and animated. Tap or click a frame to enlarge.
Washington DC Spotlight
Animation of a storyboard highlighting civil rights history for branch displays across the Washington DC area.
Animation: Devin Gumm · Design: Hana Cerkez · Research: Kerry Stefancyk · Project management: Joe Rappa
Washington DC storyboard
Tap or click a frame to enlarge.
East Los Angeles Spotlight
Animation of the Creative Director’s storyboard for the branch at Whittier and Indiana, celebrating East LA’s cultural history.
Animation: Devin Gumm · Design: Anne Marie Lapitan · Research: Kerry Stefancyk · Project management: Joe Rappa
East Los Angeles display mockup · 1:54
East Los Angeles storyboard
Tap or click a frame to enlarge.
Broad Street Charleston Spotlight
Animation linking Charleston’s historical figures, landmarks, and contemporary artisans, based on the Creative Director’s storyboard.
Animation: Devin Gumm · Design: Anne Marie Lapitan · Research: Robbie Leininger · Project management: Joe Rappa
Broad Street Charleston display mockup · 1:59
Charleston storyboard
Tap or click a frame to enlarge.
Everglades Florida Spotlight
Animation of a storyboard celebrating the Everglades’ landscapes, wildlife, and ecological significance, produced in partnership with The Everglades Foundation.
Animation: Devin Gumm · Design: Hana Cerkez · Research: Kerry Stefancyk · Project management: Joe Rappa
Everglades Florida display mockup · 2:04
Everglades storyboard
Tap or click a frame to enlarge.
Market Street Philadelphia · Pan‑through prototype
I developed this pan-through prototype to adapt printed murals for digital displays. This example uses the Market Street mural I designed for Philadelphia, installed in 2021.
Mural design and animation: Devin Gumm · Research: Kerry Stefancyk · Project management: Joe Rappa
Before: The printed mural above the Market Street branch service counter.
The Market Street Philadelphia mural in its branch setting, showing the scale above the service counter.
